KFC / Gaming & culture
KFC
SQUAD.
A gaming-native campaign that turned a familiar craving into a reason to build a squad.
From insight to idea
THE GAME NEVER PAUSES. HUNGER DOESN’T EITHER.
The tension
For gamers, leaving the match to eat can mean abandoning the squad at the worst possible moment.
The response
KFC Squad made the brand part of the team, using the language, characters and social behavior of gaming culture to turn delivery into backup.
WE’VE GOT YOUR BACK. AND YOUR STOMACH.
The complete campaign
