Liranzzo / Halloween campaign
CHILDREN
CAN BE
SCARY.
A darkly comic print campaign that borrowed horror cinema’s most unsettling children to deliver one cheeky reminder.
The opening
HALLOWEEN WAS FULL OF MONSTERS. THE MOST MEMORABLE ONES WERE SMALLER.
The tension
Seasonal advertising often defaults to costumes and discounts, disappearing into the noise around Halloween.
The response
We rebuilt iconic horror children in one distinctive visual world, then used the familiar fear as the setup for an unexpected protection message.
PROTECT YOURSELF.
The poster series
#HalloweenLiranzzo
A FAMILIAR FEAR. A VERY DIFFERENT KIND OF PROTECTION.